Arcare Introduces Updated Logo to Reflect Growth and Unity
Augusta, Ark. — Sept. 16, 2025 — Arcare has unveiled an updated logo that reflects both its history and its future. As the organization continues to expand into new states, the refreshed design emphasizes unity across its growing footprint while maintaining the brand’s recognizable identity.
The most noticeable change is the removal of the capital “AR” in the name, shifting the focus away from a single state and placing more emphasis on Arcare as a whole. The continuum icon, long a part of the brand, has also been thoughtfully refreshed. The newly joined pieces highlight unity across the organization while honoring the roots of the original design.
“This was a big step for Arcare, and we wanted to be sure we got it right,” said Jamie Mobley, Chief Experience Officer of Arcare. “We brought in Think Idea Studio to help us navigate this change, and their team worked closely with us to create a design that feels fresh and modern while still true to who we are.”
Justin Johnson, Principal at Think Idea Studio, said his team was intentional about building on Arcare’s established brand while giving it new energy. “We wanted the logo to reflect Arcare’s stability and trusted history, but also signal its growth and vision for the future,” Johnson said. “By refining the name treatment and refreshing the continuum icon, we created a logo that is simple, clear, and enduring.”
Arcare leaders say the change is a natural step forward as the organization grows and strengthens its mission across the South.
“For nearly 40 years, Arcare has remained committed to providing comprehensive, affordable, and accessible care to every patient who walks through our doors,” said Dr. Steven Collier, CEO of Arcare. “This logo update allows our brand to stay current, while keeping our mission of Health for All at the center of everything we do.”
Arcare’s updated logo will begin appearing on signage, printed materials, and digital platforms this month.
About Arcare
Founded in 1986, Arcare is a medical network striving to fulfill its “Health for All” mission by specializing in primary care, behavioral health, chronic disease care, pharmaceutical care, and insurance. As a Federally Qualified Healthcare Center (FQHC), Arcare is able to care for every patient regardless of their insurance status or ability to pay.
